Pdf on jan 1, 20, ludger pries and others published volkswagen in the 1990s. The volkswagen group mqb platform is the companys strategy for shared modular design construction of its transverse, frontengine, frontwheeldrive layout optional frontengine, fourwheeldrive layout automobiles. Vw group will have 27 evs based on meb platform by 2022. Kbp is a dynamic platform that is constantly being assimilated for an optimal cooperation between the supplier and the volkswagen group. The volkswagen modular strategy helps to establish new. Buiga and others published investigating the role of mqb platform in volkswagen groups strategy and automobile industry. Feb 18, 2014 the automotive modular design volkswagen group platform strategypolicy 1. The automotive modular design volkswagen group platform strategy policy 1. June 7th, 2016 the following presentations contain forwardlooking statements and information on the business development of the volkswagen group.
In order to achieve that, we have set ourselves four goals. Volkswagen cdos perspective of how digitization is transforming the automotive industry. Investigating the role of mqb platform in volkswagen group. These statements may be spoken or written and can be. The platform underpins a wide range of cars from the supermini class to the mid size suv class. May 11, 2018 volkswagens mega platform strategy the holy grail of car makers.
The fascinating engineering behind vws electric car. Vw presents meb platform pushing electric for all plan. Driving awareness for your brand or products shifting or reinforcing brand perceptions. Under the new vision shaping mobility for generations to come. The meb platform will be at the heart of vw groups emobility new product strategy over the next decade. International strategies of volkswagen and its impact for the asean. Huge buzz is already surrounding the three highly anticipated volkswagen electric concept vehicles. Munich personal repec archive the new automobile modular platforms. The companys strategic program or plan of the business is known as strategy 2018 plus it is designed to produce the volkswagen group globally innovator in the 2018. Launched in 2012 for all vw group brands, including. Vw unveiled its meb electric platform this week and it is launching a new effort called electric for all, which represents the brands goal to deploy millions of attractive models at. Ford volkswagen expand their global collaboration to. This will be in addition to models based on vw groups premium electric car platforms like the cbev debuting in the audi etron, the j1 debuting in the porsche taycan, and a new ppe platform. The first letter prefix indicates the car classification or physical size a, b, c or d for traditional cars.
Launched in 2012 for all vw group brands, including volkswagen, seat, audi and skoda planned for. By developing a standard, compatible list of parts from which to produce a number of automobiles, vw. Analysis of the production network of manufacturers in. In other words, an increasing number of vehicles from different brands based on the same platform will be built at the same. The automotive modular design volkswagen group platform strategypolicy 1.
The modular transverse matrix, or mqb for short, is the new modular strategy introduced by the volkswagen group. Jan 05, 2017 volkswagen cdos perspective of how digitization is transforming the automotive industry. Vw plans 27 electric cars by 2022 on new platform eric c. Volkswagen wants other automakers to use its meb electric. In this book well talk about product roadmaps from two perspectives. The unifying framework for implementing this strategy is provided by an exemplary leadership and corporate culture that is shaped by team spirit and ingenuity. Volkswagens megaplatform strategy the holy grail of car makers. That excludes the porsche taycan and the current audi etron, which are build on different platforms. The impact of implementation of a modular platform strategy in automobile manufacturing networks. Apart from the the new, more bullish undertone above. The key element of our strategy 2018 is to position the volkswagen group as a global economic and environmental leader among automobile manufacturers. Almost every vehicle from the vw group that is transversefrontengined and bigger than a vw up will eventually be based on the mqb parts matrix. It then analyzes the recent strategy 2025 which was rolled out by the group. The basic answer is through economies of scope combined with economies of scale.
I knew that was coming, but keep in mind that vw plans to build 27 different meb based cars by 22. Its money and capital markets 10th edition pdf been a year since the volkswagen group revealed its brandnew mqb platform modularer querbaukasten, which is german for. The automotive modular design volkswagen group platform. In 2018, the volkswagen group aims to be the most successful and fascinating automaker in the world. Instagram for business strategy guide businesses of all sizes and across industries are finding marketing success on instagram. Demonstrate the environmental and social enablement power of consumer devices and solutions to live smarter, healthier and more independent lives. This supports fords european strategy, which involves continuing to play on its strengths including commercial vehicles, compelling crossovers and imported iconic vehicles such as mustang and explorer. Different strategies of localization in the chinese auto.
This is in line with the corporations roadmap e strategy that lines up 50 electric cars to be launched by 2025 and is turn vw into a volume manufacturer of electric cars. Platform strategy module strategy modular matrix strategy synergies within. The global digital telecom playbook and eys advisory services can help operators with this transformation. Meeting this strategy depends on the meb and the highvolume series production of electric vehicles it will allow. Platform strategy will shape future of oems flexibility to. America japankorea others top 3 oems global sales target markets in 2020 it is not a coincidence that vw groups ev strategy is in line with. The cases of shanghai volkswagen and tianjin daihatsu draft chunli lee, jin chen, takahiro fujimoto 1. The bmw inext is an important milestone in our strategy number one next in 2021. Dec 09, 2018 vw just made a huge change to its ev strategy. Sep 18, 2018 vw unveiled its meb electric platform this week and it is launching a new effort called electric for all, which represents the brands goal to deploy millions of attractive models at. The modular longitudinal matrix is the use of a modular strategy in vehicle platforms in. Flexible platform in terms of powertrains and vehicles chassis. Platform designs should not bridge or leak to other platforms across interfaces.
Different strategies of localization in the chinese auto industry. Make your business a platform by facilitating transactions across your systems. October 20 20 ningbo 60 jph 2012 yizheng 60 jph 2015 changsha volkswagen modular strategy. Volkswagen has yet to launch a single electric vehicle on its new meb electric platform, but it already wants to share it with other automakers. International strategies of volkswagen and its impact for the asean region. Product platform definition an architecture of a set of subsystems modules and their interfaces the form a. Theme localization in the process of economic development is a topic that has been long discussed. The mlb platform is a shared modular construction of longitudinal, frontengined automobiles which is why we see cars like the audi a4, q5, a7, a6 and even the porsche macan being built on this platform. The new volkswagen golf is unveiled in berlin in this file photo taken september 4, 2012. Our goal is to make mobility sustainable for us and for future generations.
Launched in 2012 for all vw group brands, including volkswagen, seat, audi and skoda planned for porsche. International strategies of volkswagen and its impact for the. Last time a grand new strategy was revealed was after martin winterkorn took over at vw in 2007. Meet the future electric concept vehicles from vw volkswagen. Kbp has brought the already excellent supplier relationship to a new quality level. This visionary vehicle will combine all the key technologies for the individual premium mobility of the future. In 2018, the volkswagen group aims to be the most successful and fascinating automaker in. Under this strategy which is known under the names of component commonality the company calls it toolkit strategy or platform sharing demand for.
Investigating the role of mqb platform in volkswagen. Forbes takes privacy seriously and is committed to transparency. International strategies of volkswagen and its impact for. The companys strategic program or plan of the business is known as strategy 2018. The result of clever platform sharing, vw told journalists, will be electric cars with pricing similar to that of a comparable diesel car. Volkswagens megaplatform strategy the holy grail of car. Volkswagen wants to share its meb platform with other. Volkswagen cdos perspective of how digitization is. Vw groups ultimate aim is return on investment, by ruthless reorganization of eight primary car brands, two car subbrands and ducati motorcycles.
Although the modular platform strategy has not yet been fully implemented, the forecasts of several automobile manufacturers e. The mqb platform is an automobile platform of the volkswagen group. Considering that the platform has been in existence since 2007 audi a5, the volkswagen groups platform strategy mlb was announced in 2012. June 7th, 2016 shaping the future of the volkswagen group contribution t. The platform is highly effective for achieving branding goals such as. Some 10 million vehicles across the group will be based on this platform in the first wave alone. Based on manufacturer estimates of epa test cycles, each is anticipated to have an impressive range off a single charge and characteristic volkswagen performance. This paper explores the impact of the implementation of modular platforms, to replace the standard platforms used to date, obile on the strategic outputs of autom manufacturing networks. The volkswagen modular strategy helps to establish new technologies over all brands and segments. The german automotive concern, volkswagen group has, since the 1970s, developed a series of shared automobile platforms for their motor vehicles originally, these were identified using a simple alphanumeric system. Global platform covering the a0 segment to the c segment. Increasing diversity, integrity, appreciation and respect is a key objective of the volkswagen groups human resources strategy.
The volkswagen modular strategy is essential to buildup new production plants with high frequency 1993 changchun 2007 chengdu 2008 nanjing 1985 shanghai anting 20 foshan 60 jph status. Meet the future electric concept vehicles that vw has debuted at auto shows around the world. The following presentations contain forwardlooking statements and information on the business development of the volkswagen group. Investigating the role of mqb platform in volkswagen groups. Under the direction of the volkswagen brand, this modular transverse matrix will be launched for the.
Analysis of volkswagen strategies 2025 market overview. Last time a grand new strategy was revealed was after martin winterkorn. The electric strategy is based on the modular electric drive matrix meb, a technology platform developed specifically for electric vehicles. Volkswagen wants to create its own digital cloud platform, called we, their cars remain connected all the time, apps for onboard computers are produced by volkswagen and 3 rd part. Volkswagen, seat, audi and skoda planned for porsche. Volkswagen s mega platform strategy the holy grail of car makers open this photo in gallery. With the new mega platform strategy supporting its 12 brands, from spartan skoda to audi, porsche and lamborghini, vw is. Vw just made a huge change to its ev strategy slashgear.
This study looks at the outcome of the 2018 strategy which was introduced by the vw group in 2010. The volkswagen brand in particular will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles worldwide. Volkswagen is doubling down on its electric car strategy, it announced at a press event in dresden. Baukastenprinzip, vielfalt durch einheitliche standards pdf. The volkswagen mqb modular transverse matrix mpb modular.
Vw unveils meb platform for electric vehicles, launches. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words w ith. Laying the strategic foundation for the volkswagen group. The fascinating engineering behind vws electric car platform. With the new megaplatform strategy supporting its 12 brands, from spartan skoda to. May 24, 2016 forbes takes privacy seriously and is committed to transparency. Groundwork to deliver strategy 2025 0% 25% 50% 75% 100% volkswagen renaultnissan toyota china europe n. Volkswagen groups mqb platform, which will produce a range of models for vw, scoda, and audi.